THE INSTITUTE OF PHYSICAL CULTURE
Based on the roots of the original Athletic Development Training Centers of Europe, MAD’s Institute of Physical Culture (IPC) is a Strength & Conditioning Program designed for athletes from any sport to pursue their own level of excellence. The focus of the IPC training will be the same as all MAD programs: enhanced health, improved performance and reduced injury risk.
Whether Offseason, Preseason, In-Season or Return to Play Post Rehabilitation, MAD’s Institute of Physical Culture is a place for all athletes to develop their own greatness.
MAD’s IPC program is dedicated to the memory of John Arthur Balano, a world class Strength Coach and a truly great friend.
John passed away in December of 2017 but not before making a huge imprint on the lives of thousands of athletes and fellow coaches he helped over his forty years of work in the Strength & Conditioning field.
A giant of a man with a giant heart, Johnny aspired to emulate the true fundamentals of strength training rooted in the traditional European Institutes of Physical Culture.
Inspired by John’s passion, MAD’s IPC will strive to train athletes with the same fundamental integrity infused with the Johnny Balano “Aloha Spirit”.